04/12/2017 – News / Ireland / Alcohol / Craft Beer / Beverages / beer
Irish Craft Beer sustaining record growth
A new report from Bord Bia, the Irish food board, has revealed that Irish craft beer is performing well across all fronts – from the number of production facilities to production output, market share and exports.
The number of craft breweries in Ireland has grown by more than 500 per cent in the last five years, with 72 now in operation, up from just 15 in 2012. Employment in such facilities exceeded 500 for the first time ever, increasing employment in local and rural communities.
Output from those breweries has also grown significantly, from 37,000HL in 2012 to more than 176,000HL in 2016, representing growth of almost 475 per cent. The volume of production destined for export is estimated at 22 per cent or 39,000HL.
According to the report, both consumption market share, and production market share have each increased by more than 500 per cent. In 2012, the craft beer category recorded consumption market share of just 0.6 per cent, in 2017 that figure reached three per cent while in terms of production, craft beer rose from 0.4 per cent in 2012 to 2.3 per cent in 2016.
“While it is acknowledged that the Irish craft beer category is still very young and that these levels of growth are from a low base, the growth has been sustained over a number of years and looks set to maintain its upward trajectory,” said Denise Murphy, Beverage Sector Manager at Bord Bia. “As the category expands, the importance of export business increases for the sector. Demand for craft beer is rising in most markets around the world, driven by consumer preferences for premium product and artisan production.”
To further explore the opportunities arising from the continued international interest in premium craft alcohol beverages, Bord Bia will once again host Marketplace International in April 2018. This meet-the-buyer event will provide an opportunity for Origin Green-verified suppliers to meet with a number of distributors and buyers from Ireland and around the world on 12th April 2018 in the RDS in Dublin.
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