22/05/2019 – News / Beverages / Coffee / Sustainability / Farming / Nestlé Group / Nespresso
Nespresso launches initiative to bring back ‘lost coffees’
Nestlé Group’s coffee capsule business Nespresso has launched Reviving Origins, a new initiative aimed at restoring coffee farming in regions where it is under threat. Through its AAA Sustainable Quality™ Program, Nespresso is working with farmers in regions that have been blighted by conflicts, economic hardships or environmental disasters.
Nespresso is investing CHF 10 million (US$9.9m) over the next five years to revive the coffee industries in selected countries with the aim of encouraging rural economic development. The initiative is part of Nespresso’s overall commitment to invest CHF 500 million (US$495m) from 2014–2020 in its sustainability program, The Positive Cup.
Jean-Marc Duvoisin, CEO of Nespresso commented: “Through our Reviving Origins program, we have an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity, and share a completely new taste experience with consumers.”
New single-origin coffees from Zimbabwe and Colombia
The announcement comes alongside the launch of new single-origin coffees from Eastern Zimbabwe and Caquetá, Colombia. These exquisite and rare coffees are virtually unknown, and have been slowly disappearing for decades. As a result of Nespresso’s investment and the commitment of partners, coffee farmers in these two regions are starting to rebuild sustainable livelihoods, restore their local economies and bring much-needed development to their rural communities.
“This project is not only bringing back some of the world’s best coffee – it is bringing back economic opportunities in Zimbabwe’s hard-hit rural areas,” said William Warshauer, President and CEO of TechnoServe. “As a non-profit that takes a business approach to reducing poverty, TechnoServe is excited to partner with Nespresso and the farmers of Zimbabwe to build a brighter and more prosperous future.”
TAMUKA mu Zimbabwe and ESPERANZA de COLOMBIA will be available from May 2019 in 18 countries for a limited period.
Introducing TAMUKA mu Zimbabwe
In the late 1980s, Zimbabwean coffee farmers produced over 15,000 tons of coffee, yet production almost came to a complete halt as a result of climate factors and economic instability in the country. By 2017, production levels were at less than 500 tons. In partnership with the global non-profit TechnoServe, Nespresso has worked with the local coffee farming community in Manicaland Province, eastern Zimbabwe, to establish sustainable farming practices, bringing expert trainers and new techniques to tackle issues such as coffee processing and tree management. This investment has helped to produce a higher quality Arabica coffee that will be available for a limited period in 18 countries.
TAMUKA mu ZIMBABWE is bursting with complex fruitiness and zesty, bright acidity, with notes of cranberry to red berries, and currant to grape. It has a creamy, smooth texture when you add milk, making it an ideal coffee for a Latte Macchiato.
Introducing ESPERANZA de COLOMBIA
Coffee almost disappeared in Caquetá, Colombia, following 50 years of conflict, which meant many farmers abandoned their lands. Nespresso partnered with local farmers and the Colombian National Coffee Growers Federation to support the rebuilding of this industry. Through its AAA Sustainable Quality Program™ Nespresso’s agronomists provided training and expertise on sustainable farming practices, quality development and environment and water management.
According to the Colombian National Coffee Growers Federation, the Nespresso AAA Sustainable Quality™ Program has had “a positive social and economic impact” in the Caquetá region. “It has allowed to generate new life opportunities for the coffee growing communities of San Vicente del Caguán and Florencia through the improvement of the quality of their coffee and the implementation of sustainable agriculture practices,” sais a spokesperson for the Federation.
ESPERANZA de COLOMBIA is a mild coffee that is very light in acidity. It is described as “beautifully balanced and rounded”, and has “aromas of yellow fruits with a hint of a cereal note”.
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