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16/07/2020 – News / Nutrition / Health / Diet / Meal Replacement / Plenny / Shake / Jimmy Joy

Nutrition brand Jimmy Joy launches new Plenny Shake v3.0 meal replacement

Nutrition brand Jimmy Joy launches new P

Dutch-headquartered nutrition brand, Jimmy Joy, has just announced its newest launch, the ‘Plenny Shake v3.0’. Building on the foundations of its previous Plenny Shake v2.1, the firm’s latest iteration of its iconic meal replacement product promises to be even healthier and tastier than ever before.

Moreover, with sustainability a core principle of the brand, Jimmy Joy has ensured its most recent product will now provide less opportunity for wasted packaging – increasing bag size from five meals to 10 meals per bag, and in the process re-establishing its commitment to a much more sustainable future, according to a statement issued by the firm.  


“I’m absolutely thrilled to launch the Plenny Shake v3.0,” enthused Joey van Koningsbruggen, CEO and founder of Jimmy Joy. “This is our most popular product, and we’re delighted we can now offer our loyal customers an even healthier and tastier shake than our previous one.”


Lower sugar, with added probiotics and choline


With a fine blend of oats, soy, golden flaxseed, rice flour and a mix of vitamins and minerals, Jimmy Joy’s natural ingredients make for a 100-per-cent nutritionally complete, sustainable meal. It provides all the carbohydrates, proteins, fats, fibres and all 26 essential micronutrients required for a perfectly balanced diet. Jimmy Joy’s meals are also completely vegan, using natural plant-based ingredients blended with real fruit to ensure it is as delicious as it is nutritious.


The Plenny Shake v3.0 now contains just 3.2g of sugar, representing a 32-per-cent reduction in the product’s sugar content via the replacement of maltodextrin with rice flour. Probiotics – said to enhance and strengthen our gut microbiome – have also been added to the Plenny Shake. Also included in the new formulation is choline – an ingredient found to improve memory, mood, muscle control, and other brain and nervous system functions. 


On a nutritional meal mission


Selling over 25 million meals in 88 different countries, Jimmy Joy is one of the pioneers in nutritionally complete and sustainable food. Since its inception in 2014, the firm has continued to evolve with a loyal customer base of over 100,000 consumers. 


With recipes produced using research from health and nutrition institutions such as the World Health Organization and the European Food Safety Authority, Jimmy Joy said it remains committed to sustaining its mission of creating the healthiest meal scientifically possible.


Jimmy Joy’s new Plenny Shake v3.0 retails at RRP £12.88.


For more information visit:

Latest issue – Vol 1/23
– Health & Nutrition focus
– Gulfood 2023 Special
– Next level legume – The rise of the chickpea
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