For the first time, a South American country has been announced as partner country of the upcoming ANUGA show – the world's largest industry get-together for food and beverages, which returns to Cologne, Germany, from 5-9 October.

 

Paraguay was confirmed as the selected official partner country by Koelnmesse – organiser of the prestigious biennial ANUGA event – and also the Paraguayan organisation Rediex. As the investment and export promotion agency within Paraguay’s Ministry for Industry and Commerce, Rediex promotes the economic development of the country and is responsible for the co-ordination of the partner country activities. These will be supported by the German-Paraguayan Chamber of Industry and Commerce (AHK Paraguay).

 

South American focus

 

Gerald Böse, President and CEO at Koelnmesse GmbH, welcomes the decision to raise Paraguay’s status as partner to the 2019 expo. “We have upheld very good business relations with South America for quite some time. I am thus delighted that we were able to win over Paraguay as our partner country and are, as a result, placing focus on the South American Continent for the first time at ANUGA. ANUGA is the most important industry meeting point of the global food industry and offers the partner country the best opportunities for global networking in order to open up further business potential.” 

 

Jan Hoeckle, President of AHK Paraguay further explained that as the official representative of Koelnmesse in Paraguay, the AHK has been promoting the country's participation in ANUGA for many years. “As partner country, we hope to inspire many people and companies from all over the world for Paraguay and its products.”

 

Paraguay has already been represented at ANUGA several times. In 2017, over 20 companies participated mainly under the aegis of Rediex, which has been responsible for the organisation of the Paraguayan pavilion at ANUGA for many years. In addition, the Meat Chamber (Camara Paraguaya de Carnes) participates at each edition in the dedicated show segment ‘ANUGA Meat’.

 

Top 10 global producer of soya, maize and beef

 

Paraguay is home to around seven million inhabitants today, and is well-known as an agricultural nation. Today, the country produces foodstuffs for around 80 million people and can triple these statistics through the implementation of improved technologies and regional planning. Part of Paraguay's agricultural exports are destined for final consumption or for the food industry, whilst another part is processed into feed for livestock, which in turn also contributes to the food market. 

 

Besides soya, maize, wheat, manioc (also known as cassava), sugar cane and rice, Paraguay's export goods primarily also include bovine meat. For the sectors of beef, maize and soya, the country is among the top 10 producers worldwide and at the same time ensures high quality. Due to positive economic development in the food industry in recent years, the country has witnessed the development of numerous modern plants for the manufacture of beverages, starch, and sugar, as well as milk and meat processing.

 

Specialities from Paraguay

 

Meat is one of the basic ingredients of the Paraguayan cuisine. The specialities also include chipas (bread of corn, starch, cheese and eggs), sopa Paraguaya (casserole made of ground corn, cheese, eggs and onions), soo-yosopy (soup made with minced meat, onions and spices), parilladas (grilled meat), bori-bori (chicken soup with corn dumplings) or tortillas made of manioc. The national beverage is tereré – a cold mate tea (ilex paraguayensis) that is frequently prepared with several kinds of herbs.

 

Global platform for the F&B sector

 

Being partner country of Anuga 2019 will focus greater attention on the products and specialities displayed at the upcoming event by Paraguay’s diverse array of manufacturers.

 

Around 7,400 exhibitors from over 100 countries, as well as 165,000 trade visitors from all over the world, are expected to attend the 35th edition of ANUGA – the world's biggest and most important business platform for the international food industry.

 

For further information on ANUGA 2019, visit: www.anuga.com

 

Upcoming food events worldwide

 

Organiser Koelnmesse is an international leader in organising fairs and events focused on food and beverage processing. Indeed, not only ANUGA, but also established trade fairs like ISM and ANUGA FoodTec, have bolstered this reputation and are leading established shows in their own right. And not only does Koelnmesse organise food trade fairs in Germany, but has expanded its geographical reach into markets around the globe – including Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the UAE, organising events with a different focuses and contents. 

 

Koelnmesse’s next upcoming events are ANUFOOD Brazil in Sao Paulo (12-14 March), ProFood Tech in Chicago (26-28 March) and India International Dairy Expo (IIDE) (3-5 April).

 

For details on all upcoming Koelnmesse shows, go to: www.global-competence.net/food/