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07/06/2019 – News / Retail / Event / Anuga / Organic Products / Germany

Special ‘Anuga Organic Market’ to present current retail trends


Growing awareness amongst consumers when it comes to health, clean eating and the environment is boosting the market for organic products worldwide. Within this context, Anuga – the world’s leading event for the food & beverage industry (5–9 October) – will feature a hall dedicated to showcasing a diverse array of innovative, high quality organic produce from exhibitors operating in this flourishing segment worldwide.


The demand for more transparency is leading to strong growth in the section of organic products and non-GMO products. In a world in which the free-from movement is always gaining ground, producers are able to leverage on the health attributes of their organic products, which rarely contain artificial colourings, preservatives, aromas and flavourings, and which are grown without the implementation of pesticides. 


Such trends are borne out by Innova Market Insights research, which shows an overall annual growth of 11 per cent for the introduction of food with organic seals worldwide (2014-2108). The percentage of new products that fall under the organic segment grew from 8.8 per cent of the new introductions in 2014 up to 10.5 per cent in 2018. With an average annual growth of 15.5 per cent from 2014–2018, the share of organic seals among newly introduced European foodstuffs is even more significant. 


In 2018, 58 per cent of all new introductions with an organic seal occurred in Europe, and 22 per cent were introduced in North America. The fastest growing category is ‘Snacks’, wherein new organic product introductions registered an average annual growth of 18.6 per cent from 2014–2018. 


Within the scope of Anuga, which celebrates its 100th anniversary when the show returns to Cologne in October this year, around 250 exhibitors from across the world will present a diverse spectrum of offers in a show hall dedicated to all things organic. ‘Anuga Organic’ in Hall 5.1 will exclusively represent products that carry an approved organic certification – the standard international seal of approval on the market. 


International organic players


With just under 95 per cent already booked, the Organic Market exhibition space is virtually sold out. 


Important industry players are already on the registration list for Anuga. Applications received from German companies so far include, among others, Coconut Business, Followfood, Tofutown, Topas, TressBrüder, and Veganz, as well as Wechsler Feinfisch. Anuga registrations from abroad include Agave (Mexico), BioOrto (Italy), Dulcesol (Spain), Lauretana (Italy), Lovechock (Netherlands), Natur’inov (France) and Tradin Organic (Netherlands). First-time Anuga exhibitors include Green Grizzly (DE), Katjesgreenfood (DE), koakult (DE), Littlelunch (DE), LunchVegaz (DE), Mieles Campos Azules (MX) und Sempio Foods (ES). The associations Naturland from Germany and Consorzio il Biologico from Italy are also going to be represented at the world's largest trade fair for food and beverages. 


The exhibitors registered across the entire Anuga exhibitor database also demonstrate how strongly the significance of organic products has grown over the past years. Whereas in 2013 1,796 companies presented organic products, by 2017 that number had increased to 2,580 companies. In total, over 63,000 visitors took the opportunity to inform themselves about the worldwide organic market at the last event. 


Pure diversity: Anuga Organic Market & Forum 


At this year’s show, ‘Anuga Organic Market’ will present an array of organic products to the retail trade and will graphically demonstrate the possibilities of a diversified organic line-up. An organic offer that suits the customers and location, regional products, fair trade and vegan food continue to drive the segment, while an additional focus lies on fresh meat, milk and dairy products, Matcha products, organic delicatessen and organically grown wines. 


Koelnmesse first organised a supermarket presenting organic food in Hall 5.1 – together with the bioPress publishing house – back in 2003. At the last Anuga event, over 1,500 organic products for the retail food sector were on show across the dedicated Anuga Organic Market space. 


Parallel to the Market will be high-calibre speakers taking part in daily lectures, discussions and informative events on current and forward-looking themes of the organic industry. The focus of the Forum lies on practical information and training. The aim is to promote and enhance knowledge about organic products and their marketing. In 2019, the cross-event lectures will take place on all five days of the trade fair (5–9 October). 


Further information on participating in the special event can be found at:

Latest issue – Vol 1/23
– Health & Nutrition focus
– Gulfood 2023 Special
– Next level legume – The rise of the chickpea
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