08/01/2020 – News / Restaurants / Event / CES 2020 / Wi-Charge / Charter House Innovations / MagicBox
The future of quick-service restaurants on show at CES 2020
Wi-Charge, the leader in long-range wireless power, and Charter House Innovations, a designer and manufacturer of custom seating and décor, are demonstrating MagicBox – a new tableside ordering device concept – this week at CES 2020.
Designed by CHi and powered by Wi-Charge, MagicBox enables customers of quick-service restaurants to skip the line and order food directly from their table, while also charging their mobile devices.
According to Statista Research, there were 190,649 quick service restaurant franchises in the US in 2017, and the segment generated a total revenue of US$273 billion last year.
Many restaurants are looking to capitalise on the demand for quick-service food by improving the customer experience and introducing products such as mobile ordering apps and in-store kiosks.
Magic Box goes one step further and offers customers a new and convenient tableside ordering experience.
Tableside ordering reinvented
With MagicBox, a customer can sit at their table and use the MagicBox QR code or NFC sensor to launch the restaurant ordering and payment app on their mobile phone.
The NFC then locates the table for table delivery or for alerting the customer that the order is ready. Once the order is ready, it can be delivered to the customer’s table or picked up at the service counter.
The table MagicBox also provides an opportunity for the customer to charge their phone as well as for the restaurant to deliver promotional messages to a captive audience.
Wireless power delivery
Wi-Charge’s long-range wireless charging technology is used to power MagicBox. Instead of undertaking difficult or expensive construction projects to route power to stationary or mobile tables, power is delivered safely and efficiently from small transmitters that are installed in the ceiling. The MagicBox itself can be installed in minutes.
“Wireless power delivery is the missing piece that can make the MagicBox concept a reality in quick-service restaurants,” said Chuck Reid, President of Charter House Innovations. “We are particularly excited about the power, safety, and distance attributes of the Wi-Charge solution.”
“Wireless power from Wi-Charge has game-changing implications in numerous industries and enables new and exciting user experiences,” added Yuval Boger, Chief Marketing Officer of Wi-Charge. “We are very pleased to work with Charter House Innovations to provide them with a unique competitive advantage.”
If you are attending CES 2020, email to arrange a time to see Charter House Innovations’ MagicBox in action at the Wi-Charge booth #40337 located in the Sands Expo.