15/08/2018 – News / Beverages / Water / Hospitality / Vero / OneLink / US / LatAm / Caribbean
Vero Water expands in Caribbean & LatAm markets with eco-friendly distributor OneLink Global
Vero Water – a leading US-based provider of luxury still and sparkling water to the hospitality industry – has announced its rapid expansion in the Caribbean and Latin America in partnership with distribution and service provider OneLink Global.
The exclusive distribution agreement will expand Vero's global footprint into regions where hotel and resorts dominate the landscape and are seeking an eco-friendly alternative to traditional bottled water. And the partnership with OneLink is apt as the distribution firm is committed to providing sustainable solutions to the hospitality industry.
“Recently, major players in the hospitality industry both in the US and abroad have announced they have taken steps to eliminate plastic straws, which is a good start, but it’s not enough,” remarked David Deshe, President of Vero Water. “By implementing a Vero Water programme, hotels and resorts can eliminate plastic bottles which represent a massive threat to our environment on a global scale,” he added.
It is estimated that over eight million metric tons of plastic end up in the ocean every year, resulting in a catastrophic effect on marine life. “Just last week, an island of over 30 tons of plastic waste was found floating off the coast of Playa Montesinos near the capital of the Dominican Republic – and some of it has since washed up onshore,” advised Mr Deshe. “This not only threatens the marine eco-system but is a major threat to local businesses who rely on tourists attracted to the pristine beaches at their resorts.”
Through the OneLink partnership, Vero Water has rapidly expanded in the region, establishing a presence in many of the leading hotel and resort operators such as Iberostar Hotels & Resorts who have made a corporate strategic commitment to “go green”, incorporating Vero Water into the total guest experience. Collectively, these clients have projected to reduce waste by over four million plastic bottles this year alone. “As experts in both the region and meeting the unique needs of the hospitality industry through sustainable solutions, we are proud to be a part of eliminating plastic waste in the Caribbean and Latin America,” said Gennaro Cirone President of OneLink Global.
In a statement, Vero Water reiterated its commitment “to meeting the growing demands of consumers and the hospitality industry for sustainability”. The firm enables clients to purify, chill and fill still and sparkling water on-site and on-demand, delivering a consistent signature taste, swiftly, profitably and sustainably. Transforming tap water results in a significant reduction in food miles and carbon footprint versus sourcing, bottling and transporting bottled water, often from various countries thousands of miles away from the end consumer. Bottle waste is minimised as the signature luxury Vero Water bottles are reusable – sanitized and refilled on-premise.
VERO WATER® is a leading provider of luxury still and sparkling water to the hospitality industry and is served to over 40 million consumers a year in six countries and in the United States from coast-to-coast in over 40 states.