Belgian chocolate brand Guylian is set to showcase both a new duty free range and a reviewed Master's Selection – ‘the best of the best’ – when it participates as an exhibitor at TFWA World Exhibition & Conference in Cannes, the Duty Free & Travel Retail Global Summit. 

Both the new duty free range and the reviewed Master's Selection will be available exclusively in the travel retail channel and duty free shops from mid-October 2022, although interested parties will be able to taste Guylian’s new offerings exclusively in Cannes from 2–6 October at TFWA World Exhibition & Conference (exhibitor stand location: P 19 in Mediterranean Village). 

Duty free range: rebranded, even tastier and more sustainable

 

With the strong return of air traffic in recent months, duty-free sales have also been on the up, marking an ideal time for Guylian to announce the new look and feel of its new duty-free range, which is fully in line with the recently launched new packaging. 

Characteristic for this extensive duty-free range is the blue-green colour which refers to the North Sea – where the founders in 1958 got their inspiration for chocolate seashells, the famous Brussels skyline in the background as well as the ‘Traveler's Exclusive’ stamp on the packaging. Furthermore, since September 2022, all Guylian packaging is 100-per-cent recyclable.

 

The recipe has also been improved. This new version contains whole and traditionally roasted hazelnuts, and focuses on an intense taste experience. However, the most prominent change to Guylian’s collection is that since June 2022 the chocolate brand has been using 100-per-cent Fairtrade cacao.

 

Master's Selection: the pinnacle of exclusiveness

 

The Guylian Master's Selection has also been given a new, chic look to fit perfectly in the premium segment as an ideal gourmet gift. 

 

The selection was given a sustainable new look and feel and – thanks to the use of cardboard in its packaging – is today 100-per-cent plastic-free. Consumers can choose between a 117g box with 16 chocolates and a 185g version with 25 chocolates. 

The Master's selection contains unexpected and exotic recipes, as well as more classic flavours like the original Guylian praline – all inspired by the creativity and expertise of Guylian’s Master Chocolatiers. The flavours include: Coffee Cardamom, Mocha, Almond Praliné, Caramel Pineapple; Signature Praliné, and Orange. The delicate pralines are meticulously crafted with carefully selected ingredients of the highest quality Fairtrade cocoa, and do not contain palm oil or soy, in line with Guylian's sustainability policy. 

Master's Selection is exclusively available in the Travel Retail channel and duty-free shops.

 

New chapters in Guylian's sustainability story

 

Both the duty free range and Master's Selection are in line with Guylian's recent and determined commitment to 100-per-cent Fairtrade. Thanks to this bold step, US$500,000 worth of Fairtrade bonuses will go to West African cacao farmers and their co-operatives in the Guylian supply chain. The co-operative will then decide how to invest the bonuses.

 

All new packaging is also fully recyclable. Guylian is also looking for ways to further reduce the use of paper and plastic. 

Furthermore, since the beginning of this year, the production site in Sint-Niklaas, Belgium, has been fully climate-neutral, which means that CO2 emissions have been reduced to the lowest possible level and all other emissions are compensated. 

Finally, in a stance against deforestation, as of 2018 palm oil and soy are no longer used in Guylian’s production process.