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Jimmy Joy launches the ‘Plenny Pot’, its first nutritionally complete instant hot meal

27/11/20 – Products / Plant-based / Nutrition / Jimmy Joy / Plenny Pot / Instant / Savoury

Jimmy Joy launches the ‘Plenny Pot’, its first nutritionally complete instant hot meal

Jimmy Joy – a leading provider of nutritionally complete, plant-based, and affordable meals – has today launched its first nutritionally complete instant hot meal, the Plenny Pot.

The Plenny Pot is Jimmy Joy’s first hot and savoury product, which simply requires a little boiling water and is ready in a few short minutes, making it the perfect meal for lunch or dinner.

The Plenny Pot is a healthy, convenient and nutritionally complete instant hot meal that’s perfectly balanced in nutrients: high in protein, 100-per-cent plant-based, a source of fibre, and low in sugar. It contains pro- and pre-biotics, which are important for a healthy gut – and, like all Jimmy Joy products, the Plenny Pot contains a high-quality mix of all 26 essential vitamins and minerals.

Costing just £2.72 per meal and coming in three flavours – creamy Cajun pasta, tikka masala lentils and vegetable korma rice – the Plenny Pot provides consumers with a full 400kcal meal, including 20g of protein, 45-52g of carbohydrates, 11-13g of fat, and 6.5-12g of fibre.   

Made from whole food and natural ingredients

Each Plenny Pot meal is made with whole food and natural ingredients. For example, the creamy Cajun pasta contains ingredients such as pasta, black beans, mushroom, onion, pepper and a blend of herbs. The tikka masala lentils contains the likes of green lentils, white rice, pea and soy protein and spices such as cumin and paprika; whilst the vegetable korma rice contains ingredients and herbs such as white rice, pea and soy protein and turmeric.


The Plenny Pot is designed to take the hassle out of cooking, whilst still providing a nutritionally complete, healthy and completely vegan meal. It’s the perfect way to make fast and healthy lunches at home, at school or in the office. 

“The healthiest meal you can prepare in minutes” 

“We’re delighted to be launching our first ever instant hot meal, which is another exciting step in our commitment to providing people with the healthiest, most convenient meals possible – with minimal impact on the planet,” enthused Joey van Koningsbruggen, Jimmy Joy’s CEO and founder.

“We’re extremely proud of the new Plenny Pot, and we’re confident it’s the most nutritious and delicious product of its kind. Simply put, the Plenny Pot is the healthiest meal you can prepare in minutes. We cannot wait for people to try it.”

Pioneers in nutritionally complete and sustainable food, Jimmy Joy has sold over 30 million meals in 88 different countries since it was founded in 2014. Now accommodating 100,000 happy customers, the new Plenny Pot is “a landmark moment in the evolution of Jimmy Joy”, according to the firm. 

“With recipes produced using research from health and nutrition institutions such as the World Health Organisation and the European Food Safety Authority, Jimmy Joy remains committed to sustaining its mission of creating the healthiest meal scientifically possible,” the firm said in a statement. 

For more information visit:

Latest issue – Vol 1/23
– Health & Nutrition focus
– Gulfood 2023 Special
– Next level legume – The rise of the chickpea
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