23/08/2022 – Products / Hard Rock / RTD / Cocktails / Canned / London / UK
Hard Rock RTD cocktails go international with London debut
Launched last year in the US, Hard Rock International’s range of ready-to-drink canned cocktails is now available in Europe.
Hard Rock International is expanding the launch of Hard Rock Expert Cocktails across the pond in London, signifying the iconic brand’s first ever international distribution of its ready-to-drink canned cocktails.
“Hard Rock was born in London, so it’s with great pride that we expand our ready-to-drink cocktails with the first international taste in our hometown,” said Kimberly Manna, the Senior Vice President of Retail and Licensing for Hard Rock International. “We’re excited to continue extending our brand and helping fans around the globe to enjoy at home. We were inspired by the world’s most loved cocktails, and expertly blended them so that our customers can enjoy bartender-like quality, no matter what the venue.”
Hard Rock Expert Cocktails – Piña Colada, Mojito and Passion Fruit Martini, all 5% ABV – are now available for purchase in the UK. Expanded international distribution in 2022 will include launches in Greece, Cyprus, Malta, Switzerland, Ireland, Germany, Poland, Spain, Portugal, France, Canada, Mexico, Japan, Taiwan, South Korea and Australia.
Hard Rock International launched Hard Rock Expert Cocktails in the US in 2021.
Building on an iconic global brand
The new range of RTD cocktails builds of the iconic brand of Hard Rock International (HRI) – one of the most globally recognised companies today, with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and Internet gaming platform.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe.
Hard Rock Hotels has been honoured with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row.
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