top of page
Homegrown brands highlight UAE food sector innovation at Gulfood

16/02/2022 – Event / Gulfood / Innovation / Hunter Foods / Food Specialities Ltd / Below Farm / AWS Distribution

Homegrown brands highlight UAE food sector innovation at Gulfood

Abu Dhabi-based sustainable mushroom farm debuts to widespread acclaim, while Hunter Foods Ltd launches Emirati-themed flavours in collaboration with the Khalifa Foundation, and Food Specialities Ltd unveils the region’s first-ever meat alternative ready-mix.


The UAE’s growing community of eclectic food producers has been turning global heads at this week’s Gulfood, the world’s largest annual F&B sourcing event, with a raft of homegrown innovators launching and championing a variety of new-to-market products at Dubai World Trade Centre (DWTC).

As the Government of the UAE pursues a multi-pronged food strategy to reduce the country’s reliance on imports, a plethora of homegrown startups and established food sector heavyweights have leveraged Gulfood to readdress the import-export imbalance.

Exotic and flavourful mushrooms, now grown locally

One of the market entrants, Abu Dhabi-based Below Farm, is seeking to increase reliable and cost-effective accessibility to exotic and flavourful mushrooms by growing locally, with the additional benefit of facilitating fresh produce supplies quicker than international competitors.

“We are excited to be launching Below Farm at Gulfood in the UAE,” said Bronte Weir, Co-Founder, Below Farm. “Our goal is to supply affordable, hard-to-come-by products of good quality from the region for the region. We will be supplying a sustainably-grown range of mushrooms, including king oyster, shitake, and lion mane, which are a great alternative to seafood. The response from retailers has been incredible, and we are looking forward to seeing our produce on the UAE supermarket shelves in the very near future.” 

New range of private label brands plugs gaps in demand

Elsewhere, AWS Distribution – a leading FMCG distribution company that has operated in the UAE for over 40 years – has launched a dedicated range of private-label brands to help meet gaps in consumer demands, especially around affordable products, that have been escalated by supply chain issues caused by the Covid-19 pandemic.

“Post-pandemic, we saw a great opportunity to enter the market with new products to address the gaps arising from consumer demands shifting to more affordable products,” observed Usama El Gohary, General Manager, AWS Distribution. “In the region’s private label industry, where the focus remains on offering the best quality and price to reach the most customers, there is strong and healthy competition from brands. Some of our new launches include a line of products tailor-made for the Filipino expat market, new lines of washing and baby detergents, as well as coffee brands which will be available on UAE shelves from next month.”

Hand-cooked potato chips with Emirati-inspired flavours 

Hunter Foods Limited, a MENA region leader in innovative, alternative snacks and foods, has leveraged Gulfood 2022 to launch four new flavors of hand-cooked potato chips. One new flavour is Bzar, an Emirati spice mix created by UAE entrepreneur Shaima Al Zaabi, who took part in a F&B Innovation Lab initiative held in co-operation with the Khalifa Foundation. 

“The collaboration with Shaima and the Khalifa Foundation has been a fantastic journey for us. One of our aims is to work closely with, and launch products for, the local community. This new flavour range perfectly aligns with our objective,” said Ananya Narayan, Managing Director at Hunter Foods Limited.

The region’s first meat-replacement ready-mix 

Finally, Food Specialities Limited (FSL), a leading solutions provider to the MEA’s food and beverage industry, has launched the region’s first meat-replacement ready-mix. The award-winning innovator has developed plant-based (vegan) chicken and beef replacements, PLANTA – created in just five minutes using pea protein, plant fibre and seasoning mixes. The resulting blend can be used to make an array of dishes such as cutlets, burgers, nuggets and kebabs.

“Our market research revealed the majority of plant-based products are imported, and with this comes higher price points for products,” informed FSL’s head of marketing and innovation, Dhruv Dhawan. “Our plant-based mix is a regional first, and is the result of major investments in our innovation lab to research the best blend of ingredients and create a more cost-effective, locally-produced healthy meat replacement.”

The world’s largest annual F&B sourcing event

Running until Thursday (17 February) at the Dubai World Trade Centre (DWTC), Gulfood has established a position as the world’s largest annual F&B sourcing event.


Gulfood 2022 is being held under stringent safety and hygiene protocols. DWTC has proved its capability to curate the safest face-to-face business environment and deliver world-class events with the highest safety protocols.

More information on the event safety guidelines can be found here

For further insights from the event, go to:

Latest issue – Vol 1/23
– Health & Nutrition focus
– Gulfood 2023 Special
– Next level legume – The rise of the chickpea
  • Twitter Social Icon
  • Facebook Social Icon

Interpack 2023



Milan, Italy

The Hotel & Hospitality Show 2023

Sandton Convention Centre, South Africa

bottom of page