25/06/2021 – HORECA / PizzaExpress / Innovation / Restaurants / Pizza / UK
PizzaExpress announces massive summer of innovation
When PizzaExpress founder, Peter Boizot, opened his first pizzeria in London in 1965 he brought more than just pizza, he created an entire new dining culture in the UK. In 2021 PizzaExpress is again going large on innovation, with new recipes, new deals, brand revamp and new charity partnerships.
Kicking things off is a brand-new summer menu with 16 new dishes alongside the traditional PizzaExpress favourites. Dough Balls take centre stage with three new recipes joining the menu – loaded pesto and tomato, hot jalapeño (vegan with a bit of spice) and an indulgent baked cheese choice.
There’s big news for pizza too, with the launch of the new Romana BBQ Burnt Ends pizza (spilling with summer BBQ flavours from the crispy-caramelised ends of a 12-hour cooked beef brisket) and the highly anticipated Sloppy Vegan (Sloppy Giuseppe’s vegan cousin).
Expanded Cook At-Home range
But it doesn’t stop there. There’s big news for supermarket customers too, with PizzaExpress dramatically increasing its Cook At-Home range with the launch of seven new recipes into Tesco from 7th June and a brand-new range of three delicious dipping sauces, including the Sweet & Smoky BBQ sauce, as used on the new BBQ Burnt Ends pizza in pizzeria, launching on 28th June in Tesco and Ocado.
Building on its loud and proud, 60-year music heritage, PizzaExpress has also launched a new national charity partnership with Nordoff Robbins Music Therapy – the UK’s largest independent music therapy charity. Alongside fundraising initiatives as part of the partnership, 25p of every Padana pizza sale will go directly to the charity.
Reinvented brand is “ready to make some noise”
All such innovation will be championed by a new, vibrant look for PizzaExpress, including food photography, website and social content – all launching nationwide on 21st June.
“Innovation has been at the heart of PizzaExpress since Peter Boizot first introduced ‘casual dining’ in the 1960s. We’re very excited to be taking this to the next level in 2021, with delicious new flavours and dishes that customers can enjoy in our pizzerias, at home and everywhere in between,” remarked Shadi Halliwell, Chief Customer Officer at PizzaExpress.
“As always we’ve listened intently to customers and worked tirelessly with our experts to develop our ideas to perfection. This is PizzaExpress going back to its roots, strengthening the brand for years to come. Our reinvented brand is strong, bold and ready to make some noise.”
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