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16/07/2019 – News / Event / Food Processing / Innovation / Anuga / ANUFOOD / China

ANUFOOD China 2020 in Shenzhen: Energising F&B for the booming Greater Bay Area

ANUFOOD China 2020 in Shenzhen- Energisi

In April 2020, leading event orgnaniser Koelnmesse will debut ANUFOOD China in Shenzhen, in order to provide a platform for penetrating Southern China’s flourishing food and beverage market. Powered by Anuga, the exhibition will highlight leading products and innovations across 10 F&B segments, while supporting programmes with industrial insights that serve to energise development of the industry across the Guangdong-Hong Kong-Macau Greater Bay Area – set to be the next emerging booming market for imported food.


ANUFOOD China will celebrate its debut at Shenzhen World Exhibition & Convention Center in Shenzhen, China, from 15–17 April 2020 – establishing a comprehensive platform that will see it become the leading food and beverage expo targeting Southern China’s food and beverage market. Over 700 exhibitors and more than 15,000 visitors are set to attend this grand industrial event, which boasts an impressive floor-space of 20,000 square metres.


Taking advantage of the shared expertise and resources from successful affiliated event Anuga – the world’s largest food trade fair in Cologne, Germany, – ANUFOOD China is set to amaze the food and beverage industry in South East Asia.


Getting a slice of Southern China’s F&B action


While China in its entirety is one of the key targets for food and beverage businesses the world over, the market in Southern China, in particular, holds enormous prospects for F&B players striving to get a slice of the action. 


The Southern China market consists of Guangdong Province, Guangxi Province, Hainan Province, Fujian Province, Yunnan Province, Guizhou Province, Hongkong, Macau and Taiwan. Occupying 452,900 square kilometres and with a population of 170 million, food and beverage and catering revenue of South China ranks among the highest in China. Guangdong Province, in particular, ranks first with such revenues reaching RMB 368 billion (Over US$53.5bn).


“As one of the leading international organisers in China, Koelnmesse is keen to support and foster development of the exhibition industry in China,” said Keith Tsui, Managing Director of Koelnmesse China. 


“ANUFOOD China strives to make a greater contribution to the fast-growing Chinese food market and expand Anuga’s influence to outreach the entire Asia,” he continued. “In order to accomplish our goal, we witness Shenzhen in Southern China as one of the new booming markets in China, given that it is situated right at the centre of the Greater Bay Area. A new event date in April that was chosen for ANUFOOD China falls within the best international purchasing cycle of the food and beverage industry, and it is definitely a must-attend new event. We will continue to provide consistent and excellent service to our exhibitors and buyers in order to make all their visits fruitful as always,” Mr Tsui added.


The Greater Bay Area: An emerging boom market 


To keep pace with China’s national strategic development plans, the Guangdong-Hong Kong-Macau Greater Bay Area mega city cluster – consisting of ‘9+2’ (nine mainland cities and two special administrative regions) – is one of the most open and vital economic regions in China. The government aims at building a world-class quality living environment with innovation as the main pillar of economy ideal for living, working and travelling. Thus, the area is poised to become a powerhouse with major market challenges and opportunities for the food and beverage industry. 


As one of the earliest special economic zones, this creates for Shenzhen benefits from national policies and resources. The per capita disposable income reached RMB 57,543 (US$8,368) in Shenzhen in 2018, ranking it third in the nation. In 2017, over 100 of Fortune Global 500 have settled in Shenzhen. All these numbers shows Shenzhen develops rapidly in recent years.


Comprehensive F&B trade fair with 10 key segments


ANUFOOD China gathers under one roof over 700 exhibitors from across the world – specialising in everything from baby food, seafood, dairy, sweets and snacks, to meat, fruits and vegetables, drinks, fine food, organic products and food service. The fair will also cover trend topics such as health and functional foods, private label, vegetarian products, non-GMO products, ready-to-eat products, superfoods and organic products.


Industrial insights to energise the industry’s development


ANUFOOD China’s renowned supporting programmes – encompassing match-making, conferences and seminars, alongside culinary competitions – will be significantly extended and upgraded to generate even more business opportunities when the show returns next year. Meanwhile, ANUFOOD China offers an ideal platform for trade buyers to enjoy sensory experience on food and catering with strong support from associations and partners.


A hosted buyer programme will present precise business-matching opportunities for effective one-on-one exchange that empowers retailers, reshapes the industry ecosystem with new retail formats and facilitates greater commercial co-operation. And this hosted buyer programme starts months ahead of he show, to optimise opportunities for strengthening business ties. 


Exhibitors will be afforded the opportunity to meet with distribution channel representatives and get to know e-commerce platform executives along with 200+ high-quality trade buyers, who are mainly importers, e-commerce, and from supermarkets, hotels, neighborhood market stores and catering service.


To learn more about ANUFOOD China, powered by Anuga, visit:

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