Haas Group – the global market leader in the field of wafer, cookie, and confectionery production systems – is now part of the Bühler Group.

 

The strategic acquisition enables Bühler to complete its Consumer Foods product portfolio, while Haas now benefits from the resources of the global Bühler organisation, including approximately 100 service stations and its innovation network.

 

Haas, a family-owned company established over 100 years ago in Vienna, Austria, has evolved into the world’s market leader in the field of production systems for making wafers, hard and soft cookies, ice cones, cakes, and bakery products. With its global workforce of 1,750 employees, Haas generates annual sales of about €300 million and operates its own production sites in six countries. 

 

For Bühler, this strategic acquisition is a milestone in the development of its Consumer Foods business. Bühler Group is the market leader in the field of food production systems along the entire value chain. However, to date Bühler has not engaged in the promising wafer and cookie production market. “Though we also offer food processing technologies and often have the same customers, our products and services do not overlap in any way – this means, we complement each other ideally,” said Bühler CEO Stefan Scheiber. 

 

“The powerful presence of Bühler in Asia is another factor that enables the two combined companies to seize new opportunities in this major growth market for wafer and cookie products,“ said Germar Wacker, who is now in charge of the Haas business within the Bühler Group.