28/08/2018 – News / Packaging / Asepto / Beverages / Fresca / Uflex / India
Fresca dazzles Indian consumers with new Asepto holographic packs
Fresca – one of India’s leading and fastest growing juice brands – has launched its 200ml Tropical Mix and Guava Premium juices in long-awaited holographic aseptic packs. Designed by packaging giant Uflex, the new ‘Asepto’ format packs are set to dazzle on the shelves in stores across India.
The launch comes ahead of India’s festive season, and the retailer is confident that the new packaging will capture the attention of consumers in celebration mode. “We believe this is the ideal time to launch, when people are always on a look-out for something new and appealing for gifting,” remarked Akhil Gupta, Managing Director of Fresca www.frescajuices.com, which has three manufacturing facilities with a strong presence in up to 12 states across India.
Revitalising the consumer experience
“With the help of Uflex’s brand Asepto www.asepto.com, we are able to revitalise the consumer experience in sparkling holographic packs. The packaging not only serves as a marketing differentiator at the retail standpoint, but also takes care of the key component for safe journey of products from production to consumption. The smoothness and superior taste is very pleasing, as it features a higher percentage of fruit pulp, offering a great drinking experience to consumers.
Mr Gupta commented that aseptic beverage packaging in India had hitherto suffered from very limited aesthetic possibilities. He lamented that standard aseptic packaging lacked “uniqueness” and was not able to offer “an exciting visual hook on the shelf to consumers”. “However, the unique, striking effects of holographic innovation by Uflex’s brand Asepto has encouraged a brand like ours to create a fresher approach to consumers. The holography in aseptic packs is a boon to the industry,” he enthused, adding that on the first day of Fresco’s market launch of the innovation, the firm had secured massive orders for the upcoming festive season.
Standing out on the shelf
Ashwani K Sharma, President and CEO of Uflex www.uflexltd.com, attended the launch, and was keen to add: “We know that the new holographic packaging ‘Asepto Spark’ will do wonders for Fresca as a brand – it’s heartening to know that on the first day of launch itself Fresca has received such massive order book. Now the impact is visible and many leading brands are looking to convert to Asepto Holographic packs. I strongly believe that this is just the beginning – Indian consumers are not only going to get the taste of a great juice but Asepto Spark, the holographic packaging, is also set to excite and ignite the market on the whole.”
Mr Sharma added that while proudly made in India, Asepto Spark is an innovation for industry worldwide and had already created much excitement in the global market. “We have received tremendous response from international markets across the Middle East, Europe, Asia, Africa and China. However, our first launch on home ground has created an immense buzz,” observes the Uflex chief. “In the same light, Fresca has taken a step forward to launch its first aseptic pack with complete holography feature – and that innovation will clearly help their products stand out on the shelf.”
Uflex Ltd is the first Indian manufacturer of aseptic liquid packaging material with a state-of-the-art facility in the industrial hub of Sanand in Gujarat. The Asepto facility is a first-of-its-kind with a production capacity of seven billion packs per annum.
Established in 1985, Uflex has grown to become India’s largest multinational flexible packaging materials and solution Company and an emerging global player, with manufacturing facilities in India, the UAE, Mexico, Egypt, Poland and the USA.