04/10/2019 – News / Packaging / Environment / Plastic Waste / Waste Free Oceans (WFO) / Iglo / Belgium
Iglo joins WFO’s efforts to fight plastic waste pollution
Waste Free Oceans (WFO) has announced a new partnership with Belgium’s leading frozen food brand, Iglo.
Iglo is the most recent in a line of businesses who have joined in efforts to fight plastic waste pollution and move towards a circular economy. More and more companies have started using recycled plastic – including discarded and obsolete fishing gear, or anything that may otherwise end up in the oceans – to offer consumers more sustainable products.
By building the bridge between companies and its trusted network of recyclers and converters, WFO enables such businesses to create innovative products that meet the highest standards of quality and safety.
For this new partnership, discarded and obsolete fishing gear recycled by the Danish cleantech company Plastix has been transformed into freezer bags by Papier-Mettler, the European market leader for paper and plastic service packaging. The bags are offered as prizes by Iglo through an activation campaign – in-store, on air and online. The frozen food brand has already been engaged for more than 20 years on the topic of sustainable fishing and says that it wants to keep on engaging concretely with consumers on ocean sustainability.
“The common goal is to raise awareness on the importance of protecting our planet – making plastics more circular is part of the solution,” said WFO in a statement. This is also a priority for the EU, who launched the Circular Plastics Alliance in order to promote voluntary actions and commitments for more recycled plastics.
On 20th September 2019 in Brussels, the Circular Plastics Alliance presented and adopted its declaration, aiming to ensure that 10 million tonnes of recycled plastics are used to make products in Europe in 2025. As public awareness increases, WFO is confident in its capacity to continue providing concrete solutions at source while acting on prevention and remediation actions involving a large range of stakeholders.
Other companies partnering with the organisation include Spanish FMCG packaging firm Enplast, adhesives giant Henkel, and chemicals giant Dow, while WFO’s institutional partners include the UN Environment Programme and the WWF.