Leading US flavour producer McCormick & Company has announced that Malcolm Swift – the firm’s President Global Flavor Solutions, International-EMEA and Chief Administrative Officer (CAO) – has been elected President of the European Brands Association (AIM - Association des Industries de Marque), taking over from Trevor Bond of Johnson & Johnson.

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A long-serving Board member of AIM, Mr Swift will hold the position for a two-year mandate. As President, he will lead the Board of AIM and oversee the strategic direction of the organisation.

 

"I am honoured to become President of AIM, at a time when it is so important to promote and distinguish brands’ innovation, creativity and value creation,” Mr Swift enthused. “There are major changes afoot for brands, in a world marked by digital transformation and new technologies, growing consumer and societal expectations of our sustainability footprint, and increasingly diverse routes to market,” he said. “With a new European Union mandate to navigate, I look forward to driving a positive, proactive agenda for brands over the coming years.”  

 

The European Brands Association (AIM) represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come. 

 

With $5.3 billion in annual sales, McCormick & Company Inc. manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.