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25/10/2019 – News / Beverages / Event / Coffee / Asia / Korea

Over 3,500 brands to exhibit at 18th Cafe Show Seoul next month

Over 3,500 brands to exhibit at 18th Caf

Seoul International Cafe Show – Asia’s largest coffee industry exhibition – opens its doors next month (7–10 November) at Coex Center in Seoul, Korea, as the premier international meeting place for Asian coffee and F&B industry professionals returns for its 18th annual edition.

More than 3,500 brands coming from 40 countries to exhibit at the event. Last year, over 150,000 visitors from 78 countries visited Cafe Show Seoul, and for its 2019 edition, event organiser EXPORUM is expecting even greater interest from global players across the industry. 


The 18th Seoul International Cafe Show opens its doors from 7–10 November at Coex Convention and Exhibition Center in Seoul, Korea. 


‘You’ will take centre stage


This year, Cafe Show embraces a new brand message – ‘You are the center of Cafe Show’ – in acknowledgment of all exhibitors, visitors and other coffee enthusiasts around the world that have helped shape and develop not only Cafe Show but also the global coffee industry in a broader sense.


For its 2019 edition, Cafe Show Seoul is especially focusing on the people of the coffee industry – from producers and sellers, through to the customers that have led the cultural and economic development of the market. The event is set to deliver a strong message that it is the industry’s individuals that are at the centre of Cafe Show, as well as the industry. Accordingly, Cafe Show Seoul will provide three key features: customised service for the exhibitors and visitors; advanced programs and experiences; and a ‘green project’ that encourages social responsibility for all brands.


Green project to generate awareness


In particular, striving to meet the UN’s Sustainable Development Goals (SDGs) is not only one of the world’s most pressing challenges, but is also a major concern in the coffee industry. In order to generate awareness and also to fulfil its social responsibility as one of the world-leading exhibitions, Cafe Show is executing a green project known as ‘Thank You, Coffee’ during the show period. 


Integrating industry knowledge and culture


Celebrating its 18th year in 2019, Cafe Show Seoul is widely recognised as Asia’s largest coffee industry exhibition and has long fostered diversity in the coffee and F&B culture around the world. 


Furthermore, Cafe Show Seoul – in alignment with the successful expansion of the coffee industry – is to present an innovative paradigm that integrates industry, knowledge and culture. General visitors will have the opportunity to experience new values of coffee, while industry professionals and buyers will access the gateway to new, deeper and wider connections and business growth, alongside the opportunity to share knowledge with other thought-leaders from across the industry. 


3,500 diverse brands from 40 countries


More than 3,500 brands from 40 countries – including Colombia, Brazil, Costa Rica and more – are expected at Cafe Show Seoul 2019. New trends and innovative products related to coffee, tea, desserts, beverages, raw materials, equipment and machinery, interiors, start-up consulting, kitchen appliances and so on will be presented under one expansive roof at Seoul’s COEX Center.


“Cafe Show Seoul is now an exhibition to which not only Asia but also the rest of the world is playing close attention. Each year, we try to organise and operate Cafe Show Seoul in a thoughtful way, in order to set a new milestone in the global coffee industry,” stated Danny Hyundae Shin, CEO of EXPORUM, the organizers of Cafe Show. “If Cafe Show Seoul 2018 put a new light on the value of coffee, then this year’s Cafe Show will put the people of the industry at its centre,” he continued, adding: “We will continuously work hard to make Cafe Show Seoul a future-driven exhibition that follows closely and leads the present and future of the coffee industry.”


The 18th Seoul International Cafe Show takes place from 7–10 November alongside the 8th World Coffee Leaders Forum and the 4th Seoul Coffee Festival. 


Buyer registration is available online for international industry professionals, and online tickets are currently on sale for the general public. 


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