Tata Starbucks launches new mobile payment app in India
26/04/2017 – News / Tata Starbucks / Starbucks / Tata Global Beverages / India
Tata Starbucks Private Ltd has introduced the Starbucks® India mobile app across the country, giving customers a fast and convenient way to pay for in-store purchases and earn Stars via the loyalty programme by using their mobile device. The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty programme, and further expands Starbucks global digital ecosystem.
Available for download on iPhone and Android devices, the app offers customers the convenience of paying for their favourite Starbucks beverages with their mobile device by scanning a barcode linked to their registered Starbucks Card. Customers can also register multiple Starbucks Cards onto their account within the mobile app.
In addition to mobile payment, the app allows customers to register for the My Starbucks Rewards™ programme. earn Stars, track and redeem their rewards, manage their accounts, and gain access to new product information and promotions, all within one convenient app.
“We are proud to introduce the Starbucks® India mobile app to customers in India which will help us meet their needs while serving them seamlessly on our already highly-successful My Starbucks Rewards™ programme that benefits our loyal customers,” said Mr Sumitro Ghosh, CEO, Tata Starbucks Private Limited. “This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”
The Starbucks® India mobile app builds on a rapidly-expanding portfolio of technological innovations at Starbucks. Most recently, the company unveiled an innovative conversational ordering system in the US called ‘My Starbucks Barista’ and pioneered a new social gifting feature on WeChat, China’s leading mobile social communications service.
Starbucks entered the Indian market in October 2012 through a 50:50 Joint Venture with Tata Global Beverages and currently operates 91 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru and Pune, through a network of over 1,200 employees. Starbucks stores are operated by the joint venture, Tata Starbucks Private Limited, and branded as Starbucks Coffee – ‘A Tata Alliance’.
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